· Yash Shah
Digital marketing for Kenyan SMEs, honestly
Digital marketing for small businesses in Kenya, without the hype. Where a founder on a tight budget should actually spend limited time and money.
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· Yash ShahLead generation for small businesses
Lead generation for small businesses is a different problem than the big-agency playbook solves. Here's what actually brings in qualified leads.
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· Yash ShahAI in retail and e-commerce for small teams
Most of Amazon's AI playbook doesn't transfer to a ten-person retailer. These four pieces do, including the WhatsApp part everyone underestimates.
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· Yash ShahAI use cases in manufacturing and supply chain
You don't need a data team to use AI in a factory. Practical wins in demand forecasting, quality inspection, maintenance, and the paperwork nobody talks about.
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· Yash ShahAI in auditing and tax: the use cases that work
Most 'AI for accountants' pitches fall apart under scrutiny. Here are the auditing and tax use cases that actually work in practice, and the ones that don't.
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· Yash ShahYou're probably invisible online right now
73% of people will buy from a competitor who responds on social media when you don't. Why online visibility is infrastructure for a small business, not vanity.
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